About Arianna Posenato
Arianna is a senior PR and communications professional with great exposure to the luxury/fashion/design/sports/automotive industries and a strong ability to conceive successful PR campaigns from start to finish.
After graduating in International Communications & Media and obtaining an MSc in International Relations & Diplomacy in Italy, she moved to the United Arab Emirates where she has got her career started, associating herself to a wide range of entities of the likes of Ferrari World Abu Dhabi, Vogue Arabia, Safilo Group, Bulgari, Mastercard, UN Women and the Italian Business Council to name a few, and maturing 10+ years of expertise in most aspects of PR & Communications including: press launches and events management, content creation and editing, crisis communications, thought leadership and CSR initiatives, media relations and monitoring, social media content, influencer endorsements and community outreach.
Travelling between Italy and the UAE, Arianna started consulting for fashion, interior design, charity and events companies developing a keen knowledge of personal branding and social media, among others. Besides delivering effective Marcom strategies and execution plans, Arianna is the Co-Founder and Head of Marcoms & Operations of the home décor e-boutique Maiolica.ae
She likes to describe herself as a fond communicator, a passionate storyteller and a great team player with love for challenges. A creative mind-set with a keen eye for detail and strength in strategic approach makes her a valuable asset and a key-player to any PR & Comms projects.
Arianna now lives between Dubai and Milan.
“I love how communications can be heterogeneous. There are infinite ways a message can be conveyed effectively, yet stays true to its nature.”
Arianna Posenato